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Our History
After successfully replacing dangerous pharmaceutical drugs with safer natural plant medicine, founder Noah Novello spent over 10 years dedicated to building up some of the largest licensed cannabis operations in Colorado & California. His goal was to contribute towards affordable access, create as much plant medicine as possible, and deliver consistent, effective, flavorful products. He realized he could help more people by offering consulting, education, and other services to start-up companies, production facilities, and directly to individuals for person use. Friday Ventures intends to contribute to the safe and legal access of natural plant medicines that will help countless individuals improve their quality of life.
Our Approach
Numbers don't lie nor do they have an opinion. We utilize the scientific method to ensure every decision made is based on proven research, data, and the ability to maintain quality control. Flavors and effects are verified unbiasedly through our trusted sample panel.
We Care
Friday Ventures was founded upon the mission to increase community access to quality and consistent medicinal, recreational or spiritual alternatives. We pride ourselves on contributing to harm reduction, awareness, acceptance, and responsible use of plants and fungi. We've crafted an incredible team of experts with decades of hands-on experience with access to resources and technology that create a full spectrum client experience.
Team of Experts
Victoria Novello
Victoria Novello
Victoria Novello
Business Strategy & Live Events
